With the Candy Cane Classic event top of mind all week (MORE SIGN UP DETAILS are coming this WEEK), Jordan McCreery stopped by to share Marketing principles and help brainstorm how students can cover all the bases for marketing this event, their personal business and all future opportunities.

Jordan comes to us as a Mentor and huge fan of Gateway CEO. Jordan is also a co-founder of Ingrained Media and has worked within online marketing and social media during his professional years of working with clients. Following his passion of sports and MMA, his career launched in forming a digital advertising network. Since then, through partnerships and connections, Jordan has helped many clients - small business owners and fortune 500s - in developing their brand and voice through multiple platforms.

It was super helpful for students to have their class business event tied into the principles and the milestones they need to meet to launch and advertise for a successful turnout. Here's a few insights from Jordan!
- Follow your passions. Life is much more fun and rewarding when you enjoy what you do.
- Social media is SO valuable to your marketing efforts. You have decide if your best audience/conversations come from Twitter, LinkedIn, Facebook, Instagram, TikTok, etc.
- Marketing needs creativity and strategy to find success. With our Pickleball tournament -- we want to create the best community experience as we kick off the holiday season!
- It's important to understand if your solution serves needs or wants -- or if new to the market - creates that solution!
- Make sure your audience feels like part of the story! Your best experience can come from understanding your customers well.
- Social Networking - your network is your net worth. Creating relationships allows you to leverage a wider reach as you meet your goals.

Thank you so much Jordan for sharing with our students and helping our Marketing Team with strong actionable takeaways!